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Retention & churn calculator
See your monthly churn and retention, how long the average customer stays, and the lifetime value that follows from it.
Monthly churn rate — Enter your numbers
Retention rate—
Avg. lifetime—
Lifetime value—
How it's calculated
- Churn = lost ÷ starting customers (≤3%/mo healthy)
- Retention = 100% − churn
- Avg. lifetime = 1 ÷ churn
- LTV = revenue/customer × gross margin × lifetime
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